New Orleans Jazz and Heritage Festival

The New Yorker

Create distinctive jazz advertorial with festival on-site presence.

New Orleans Jazz and Heritage Festival/Discover Card/Saab

Produced first ever 6 page jazz section Discover Card/Saab principal sponsors.

Attract sponsors for 75th anniversary festival.

Find sponsors for 25th anniversary charity concert honoring Carole King

Cost-effectively increase newspaper's awareness, especially with upscale financial community.

Test ability to increase subscriber retention for mature business.