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Case Study

The New Yorker 75th Anniversary Festival


The New Yorker

Attract sponsors for 75th anniversary festival.


Lincoln Mercury, Barnes & Noble, Delta, etc.


3 day celebration featuring fiction/humor Developed valuation analysis/customized promotions Integration in print, direct mail, online, venue signage and celebrity “meet and greet”.


Lincoln-Mercury/Barnes & Noble co-presenting sponsors Delta official airline Three secondary sponsors (Saks Fifth Avenue, Belvedere Vodka and David Yurman) Met aggressive revenue target.

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