Client
The New Yorker
Attract sponsors for 75th anniversary festival.
Partner
Lincoln Mercury, Barnes & Noble, Delta, etc.
Elements
3 day celebration featuring fiction/humor Developed valuation analysis/customized promotions Integration in print, direct mail, online, venue signage and celebrity “meet and greet”.
Results
Lincoln-Mercury/Barnes & Noble co-presenting sponsors Delta official airline Three secondary sponsors (Saks Fifth Avenue, Belvedere Vodka and David Yurman) Met aggressive revenue target.
