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Client
People Magazine
Find sponsors for 25th anniversary charity concert honoring Carole King.
![](https://www.erlick-group.com/wp-content/uploads/people-mag.jpg)
Partner
Oldsmobile / American Airlines / Dewar's
Elements
Featured Reba McEntire, 98 Degrees, James Taylor and Boyz II Men Developed valuation analysis/customized promotions Integration in print, direct mail, online, venue signage and celebrity “meet and greet”.
Results
Oldsmobile/American Airlines principal sponsors Dewars post-concert party sponsor.