People Magazine

Magazines

Client

People Magazine

Find sponsors for 25th anniversary charity concert honoring Carole King.

Partner

Oldsmobile / American Airlines / Dewar's

Elements

Featured Reba McEntire, 98 Degrees, James Taylor and Boyz II Men Developed valuation analysis/customized promotions Integration in print, direct mail, online, venue signage and celebrity “meet and greet”.

Results

Oldsmobile/American Airlines principal sponsors Dewars post-concert party sponsor.

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