By Shannon Stevens

First USA is teaming up with Live Broadway to offer a no-fee credit card which doubles as a frequency card for theater goers nationwide.

The affinity card continues Live Broadway’s effort to partner with major consumer brands that began last summer when the non-profit group representing theater operators scored Continental Airlines as a partner.

The cards, sporting the Live Broadway logo will be pushed beginning June 8, the day after the Tony Awards, with an application blitz that includes a direct mail campaign based on names from the 400 member theaters’ mailing lists. Print, internet and broadcast campaigns also may enter the mix.

The credit card will offer users points by which to obtain unique rewards, including stand-in roles in shows, limited-edition posters signed by cast members, and show memorabilia, said Meg Meurer, marketing director for Live Broadway.

First USA, a Wilmington, Del., unit of Bank One, Columbus, Ohio, has affinity card partnerships with America Online, Southwest Airlines, the PGA and others.