Publication: IEG Sponsorship Report
“It’s important for properties not to have stars in their eyes and fall in love with 800-pound gorilla shops. At the end of the day, it’s critical for a property and their agency to need and want each other on an equal basis,” said Jim Erlick, president of The Erlick Group, 20-year-old agency that specializes in Broadway shows and other types of distinctive entertainment properties.
