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Who Does What: Sponsorship Sales Agencies

Publication: IEG Sponsorship Report
Properties seeking sales representation have a myriad of agencies to consider.
Below, IEG SR profiles some of the industry’s leading players.
Bartram Sponsorship Strategies, Kevin Bartram, principal, 415/382-4300
America’s Cup/SFACOC/City of San Francisco
Walt Disney Family Museum
Exploratorium, San Francisco

BDS Sponsorship, Fraser Houlder, general manager, 44-020-7689-3333
PSA Men’s World Squash Championship
Saracens Rugby Union Club
Echo Arena and BT Convention Centre, Liverpool
Aberdeen Exhibition & Conference Centre
University of Birmingham
Sunderland International Airshow

Creative Strategies Group, Bruce Erley, president, 303/469-7500
Cherry Creek Arts Festival
Rocky Mountain Showdown
Parade of Lights, Denver
Denver Auto Show
Cherry Creek Sneak

Engage Marketing, Kevin Adler, chief engagement officer, 312/981-3800
Dirty Girl mud run series
Deer Valley Celebrity Ski Fest
Sports Camp Federation
Top Rank Boxing

The Erlick Group, Jim Erlick, president & founder, 212/418-7372
Jefferson Awards
Moscow Ballet
Ambassador Theatre Group (U.K.)
Prime Social Group

The Holman Group, Jon Holman, president, 323/933-5697
Carnegie Hall
Keep A Child Alive
Los Angeles Philharmonic—Hollywood Bowl
Louis Vuitton
Sundance Institute

Leverage Agency, Ben Sturner, president, 212/752-2500
America’s Best Racing
Harlem Globetrotters
Ivy League Conference
Jimmy Kimmel Live
Top Rank Boxing

MixIt Marketing, Rick Kern, managing partner, 404/243-5051
Zoo Atlanta
Atlanta Dogwood Festival
Stone Mountain Park
Virginia-Highlands Summerfest
Atlanta Film Festival

Orange Peel, Gary Thoulouis, managing director, 34-931-804-895
Audi Polo Gold Cup
International Distance Skateboard Assn.
Perian Project (high-altitude sailplane)
Made in Warhol exhibitions (Milan and Sardenia, Italy)

Precision Sports Entertainment, Armand Milanesi, founder & CEO, 973/301-0770
Aquaphor New York City Triathlon
SuperFit Championships
Newport International Boat Show
Field Stations Dinosaurs theme park

Premier Partnerships, Stephanie Cheng, vice president of marketing services, 650/204-1148
NBA Portland Trail Blazers
Grand Central Terminal Centennial, New York City
Lansdowne Park, Ottawa, Canada
El Capitan Theatre, Los Angeles
Los Angeles Zoo

Proxy Partners, Mala Alvey, president and CEO, 303/293-3020
The Broadmoor
Colorado Convention Center
Copper Mountain Resort
Elitch Gardens Theme & Water Park
Red Rocks Amphitheatre

Shamrock Sports & Entertainment, Brian Corcoran, president & owner, 207/899-0490
Professional Bowlers Assn.
Boston Athletic Assn.
GrandAm Racing/Action Express Racing
USA Ski Jumping
TD Beach-to-Beacon

Slingshot Sponsorship, Jackie Fast, managing director, 44-(0)207-226-5052
What Car?
Caterham Cars
Outlook Festival
BBC Worldwide
British Heart Foundation

SponsorLogic, Mel Poole, president, 704/664-1714
National Electrical Contractors Assn.
The Assn. for Manufacturing Technology/International Manufacturing Technology Show
Construction Financial Management Assn.
Sheet Metal and Air Conditioning Contractors National Assn.

Wakeham & Associates Marketing, Inc., Hugh Wakeham, president, 760/832-7563
Palace Theatre, Chicago (naming rights)
The Oriental Theatre, Chicago (naming rights)
Broadway Playhouse, Chicago (naming rights)
Elgin and Winter Garden Theatre Centre, Toronto (naming rights)

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