James M. Erlick '73 was recently profiled in Duke Magazine about the business of marketing and corporate match-making. Jim launched the Manhattan-based Erlick Group in 1992. The company brokers strategic sponsorships and promotions with entertainment properties such as film, music, and theatre on a national level. Clients include The New Yorker, Broadway productions such as Rent and Chicago, and General Cinema as partnered with corporate sponsors like American Express, Bloomingdales and Lexus. After Deerfield, Jim went on to Duke and then earned his MBA at the University of Chicago. He worked 14 years in marketing with such concerns as General Foods (now Kraft), American Express, and Seagram before going out on his own with The Erlick Group.