Broadway Production Offers Product Placement. A Broadway production of the 1992 MGM film The Mambo Kings is looking for promotional and sponsorship partners interested in appropriate on-stage product placement and in-theater promotions. The Mambo Kings is being produced by Daryl Roth (Proof, Wit) and Jordan Roth (Rocky Horror Picture Show) and directed by Arnie Glimcher, who directed the original film.
The show debuts in San Francisco in May or June 2005 before heading to New York City for previews in July and a planned August 8 opening. The production will be marketed to the traditional Broadway theater-goer, as well as the largely untapped Hispanic market, via Serrino Coyne and its sister company, Dieste Harmel & Partners.

The cast is still being lined up, but is expected to include major stars representing different cultural groups within the Latino community. Partnerships may include themed advertorials featuring cast members, customized CDs or gift-with-purchase offers, and trade and consumer ticket offers. Jim Erlick of The Erlick Group handles sponsorships.

The Erlick Group,
Jim Erlick,
1 Dag Hammarskjold Plaza, 34th Fl.,
New York, NY 10017;
phone: 212-418-7372;