Showbiz
They say for every light on Broadway there’s a broken heart. Producers are less sentimental; they’d be happy seeing a credit card for each of those bulbs.
They may. The League of American Theatres & Producers, Broadway’s trade association, is preparing an official credit card. The Live Broadway affinity card, similar to programs offered by sports teams, should premiere around the time of the Tony Awards in June. It’s part of the league’s ongoing efforts to step up marketing for the $1.4 billion industry.
The market is large. There are some 125 league theaters nationwide, 37 of them in New York. Thirty million people saw a Broadway show last year, more than total attendance in any pro sports league except baseball, says Meg Meurer, director of new-business development for the Broadway group.
What do you get with this card? No annual fee and “competitive” interest rates says issuer First USA. Bonuses may include special seating at shows, backstage tours, good buys on theater memorabilia and even a walk-on part in a Broadway show. So who knows? This card could make you a star.
