A&P, Food Emporium

A&P/Food Emporium

Wanted entertainment offers for weekly customers (2.5M) in tri-state stores (170).

Jekyll & Hyde

Exclusive $10 savings to Jekyll & Hyde, new Broadway musical, with bonus savings card.

Ads in weekly circulars Coupons at check-out counters In-store radio Window posters.

$150K + promotional exposure built show’s awareness Generated $12K+ preview sales.

Aqua Velva wanted to creatively build awareness of contemporary new cologne in college market.

"Preferred" card for national telephone/internet ticket sales

Promotion group wanted to sample males (18-25) in non-traditional setting

Find sponsor for documentary "100 years of Duke Basketball" DVD created by Bombo Sports.

Increase holiday traffic/new customers via national offline/online co-op campaign.

Breakthrough direct mail program to cost-effectively drive group sales for new show

Desired incremental awareness/sales in New Jersey for Andrew Lloyd Webber production of Sunset Boulevard.