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Case Study

A&P, Food Emporium


A&P/Food Emporium

Wanted entertainment offers for weekly customers (2.5M) in tri-state stores (170).


Jekyll & Hyde

Exclusive $10 savings to Jekyll & Hyde, new Broadway musical, with bonus savings card.


Ads in weekly circulars Coupons at check-out counters In-store radio Window posters.


$150K + promotional exposure built show’s awareness Generated $12K+ preview sales.

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