Client
Moviefone
“Preferred” card for national telephone/internet ticket sales
Partner
American Express
Strategic alliance with American Express as exclusive national sponsor/”preferred” card leveraging Moviefone’s (aka 777-FILM) print/electronic media
Elements
Integrate American Express into 80M+ calls, $13M print/electronic media and exhibitor POS Launched first loyalty program (“buy 10 get 1 free”) to encourage card members to buy tickets offline/online Campaign promoted via trailers, print, 800# and website
Results
Moviefone received 400% increase in annual rights fee and significant print, electronic and online support Significant increase in American Express charge volume/share Moviefone acquired by AOL shortly thereafter
