TROJAN

Trojan

Promotion group wanted to sample males (18-25) in non-traditional setting.

Pace (major market amphitheaters)

Tie-in with Pace (major market amphitheaters) offering top musical artists.

Picked acts that attract core demographic Banners/take-ones Tickets for consumer/trade

5K + samples distributed per concert Expanded program to 30 markets after successful test.

Aqua Velva wanted to creatively build awareness of contemporary new cologne in college market.

"Preferred" card for national telephone/internet ticket sales

Find sponsor for documentary "100 years of Duke Basketball" DVD created by Bombo Sports.

Wanted entertainment offers for weekly customers in tri-state stores.

Increase holiday traffic/new customers via national offline/online co-op campaign.

Breakthrough direct mail program to cost-effectively drive group sales for new show

Desired incremental awareness/sales in New Jersey for Andrew Lloyd Webber production of Sunset Boulevard.