Kings Market | The Erlick Group

Promotions

Client

Kings Markets

Desired incremental awareness/sales in New Jersey for Andrew Lloyd Webber production of Sunset Boulevard

Partner

Sunset Boulevard

Kings Markets wanted to enhance value/prestige of Signature Club program in affluent New Jersey suburban markets

Elements

60 day promotion offered $70 tickets for only $45 Promoted via posters, circulars and shopping bags Exclusive “Kings Night on Broadway” post-show reception to meet cast featured champagne, cheese & sorbet from vendors Exchanged exposure for free reception with Doubletree Guest Suites

Results

Sold several thousand tickets Kings’ vendors pleased with sampling opportunity.

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