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Case Study

Barnes & Noble

Client (Barnes & Noble)

Increase holiday traffic/new customers via national offline/online co-op campaign.


Lincoln Mercury

Lincoln Mercury wanted targeted leads for 2001 Sable launch.


Co-branded “Independent Thinkers series” promoted via direct tv/print Prominent site on Brochure packed with shipped product (500K+) Brochure sent to known readers (75K) In-store displays (500) Essay contest for students/adults.


Generated 67K leads, 10% above stretch objective 29% from, greater than Lincoln Mercury’s own site Received 20K contest entrants, 400% above plan

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