Aqua Velva Ice Sport

Aqua Velva wanted to creatively build awareness of contemporary new cologne in college market.

Panama City Hotels

Poolside screen test during spring break at Panama City (Florida).

Banners at participating hotels pool/beach DJs announced promotion TV commercial ran on hotel channel.

50K samples distributed in rooms, poolside, beach and nightclubs Built database of screen test applicants for future use.

"Preferred" card for national telephone/internet ticket sales

Promotion group wanted to sample males (18-25) in non-traditional setting

Find sponsor for documentary "100 years of Duke Basketball" DVD created by Bombo Sports.

Wanted entertainment offers for weekly customers in tri-state stores.

Increase holiday traffic/new customers via national offline/online co-op campaign.

Breakthrough direct mail program to cost-effectively drive group sales for new show

Desired incremental awareness/sales in New Jersey for Andrew Lloyd Webber production of Sunset Boulevard.