![](https://www.erlick-group.com/wp-content/uploads/AquaVelva.jpg)
Client
Aqua Velva Ice Sport
Aqua Velva wanted to creatively build awareness of contemporary new cologne in college market.
![](https://www.erlick-group.com/wp-content/uploads/ice_sport.gif)
Partner
Panama City Hotels
Poolside screen test during spring break at Panama City (Florida).
Elements
Banners at participating hotels pool/beach DJs announced promotion TV commercial ran on hotel channel.
Results
50K samples distributed in rooms, poolside, beach and nightclubs Built database of screen test applicants for future use.