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Case Study

How to Succeed in Business Without Really Trying

Client

How to Succeed in Business Without Really Trying

Breakthrough direct mail program to cost-effectively drive group sales for new show

Partner

Interactive Phone Card Company

Broadway’s first interactive phone card offered greetings from Matthew Broderick, critics’ reviews, recorded songs and up to 500 minutes of free time tied to order size.

Results

Generated $275K sales in just 90 days Represented 850% return versus cost of program Voted industry promotion of 1996.

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