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Case Study




Secure fashionable sponsor to integrate into stylish major market social events(Chicago, Atlanta & LA).


Proximity by AXE

Proximity by AXE (via Edelman Public Relations) became co-presenting sponsor of party at Chicago’s trendy W City Center Hotel.


Prominent brand integration in e-vite, collateral, venue signage, event blogs and PR Created AXE Proximity photo contest/lounge to complement UnScene’s showcase of selection of Chicago’s emerging photographers Lounge included photo booth, botanical exhibits and fragrance-inspired cocktails Distinctive partnerships with downtown W Hotel as well as prominent Thomas Robertello Gallery.


“Highest attendance ever for any W Happening event” according to hotel staff.

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