Client
Un-Scene
Secure fashionable sponsor to integrate into stylish major market social events(Chicago, Atlanta & LA).
Partner
Proximity by AXE
Proximity by AXE (via Edelman Public Relations) became co-presenting sponsor of party at Chicago’s trendy W City Center Hotel.
Elements
Prominent brand integration in e-vite, collateral, venue signage, event blogs and PR Created AXE Proximity photo contest/lounge to complement UnScene’s showcase of selection of Chicago’s emerging photographers Lounge included photo booth, botanical exhibits and fragrance-inspired cocktails Distinctive partnerships with downtown W Hotel as well as prominent Thomas Robertello Gallery.
Results
“Highest attendance ever for any W Happening event” according to hotel staff.
